Creative. Thinker. Challenger. Innovator.
I’m a visual communication designer helping business owners and entrepreneurs build compelling, stand-out brands. Some brands I’ve worked with are Adidas, DraftKings, Disney Parks and Capital One.
I currently work as a Senior Graphic Designer at Life is Good where I provide both design oversight and hands-on creation of visual deliverables, including logo design, labels, print/package design, brand communication tools, brand activation concepts, and external partner collaborations. I also manage the brand’s social presence through visual content planning strategy. I lead a small social task force to create relevant, trending, on-brand content.
In January of 2020, I quit my job and moved back to the east coast. I spent the first half of the year taking on freelance projects and contracting gigs with clients ranging from friends and family, to multi-million dollar companies like Life is Good and DraftKings. In August, I took a full time position with Life is Good and have been working in Boston, MA since.
In 2017, I arrived at Adidas in Portland, OR, where I worked in Global Brand Design and influenced the creative direction and brand identities of franchise products. Later that year, I made the transition to US Sports where I helped lead the art direction and uniform concepts for the NHL and Adidas Hockey NCAA programs.
During that time, I spearheaded a Women’s initiative in US Sports. I lead the design process of women’s hockey, lacrosse, volleyball and american football. I also acted as a project manager in support of the sports marketing team in signing five female Olympic hockey athletes with the brand.
In 2019, I went on a short-term assignment to the Brooklyn Creator Farm to hone and harness creativity through design, collaboration, and innovation, while shaping the future creative direction of the brand.
In 2016, I worked as an Art Direction apprentice at the Nomadic Agency where I supported the production of ideas for consumer marketing strategy. Some brands I’ve helped are Disney Parks, WhiteWave Foods and Capital One.
In 2015, I had the opportunity to collaborate with Arizona State University and LG Electronics. My interdisciplinary team researched and developed several product concepts that would create market value while serving real societal needs and minimize impact on the environment.
Brand Identity
Graphic Design
Packaging Design
Design Strategy & Management
Art Direction
Storytelling
Brand Activations
Pitch Decks
Content Creation
My dog Tully
Cooking
Sports
Traveling
Family
“Design to communicate, not just decorate.”