Life is Good's first ever TV spot! The single biggest content piece in the brand's 30-year history. This was a team effort from ideation through post-production. I served as the Art Director and collaborated with the Sr. Copywriter to develop conceptual storyboards. We partnered with an amazing production team at BUCK who helped us bring the magic to life on screen. The project warranted a $2 million production and distribution buy.

Art Director

Here are some examples of IG Story Digital ads I did for Life is Good. These are always delivered in various sizing for all social platforms, as well as Criteo and PMAX. They are often part of a promotional suite of assets which include website assets, emails and sometimes direct mail.

Graphic Design

I spent much of 2021 researching social trends from brands across the industry. This research would influence the 2022 social strategy for Life is Good with a goal to reintroduce ourselves as a brand on social media.

These are some examples of the new content we started putting out. If you scroll down, you will find the pitch deck and how this new strategy came to fruition.
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I began this process by collecting screenshots from brands’ Instagram feeds. These brands ranged from high end shops like Ralph Lauren, all the way to Crocs. Once I had an enormous amount of screenshots, I then began categorizing that content. I was amazed at the parallels I found between such different companies. What started as a fun exploration, was quickly developing a unique, trend-forward social strategy.

When I looked at these parallels through the lens of Life is Good, I weighed them against our marketing department goals and hand picked what felt right for our brand as far as the content we want to be putting out there.

The categories I identified were: tee laydowns, lifestyle photography, mood boards, user-generated content, foundation messaging, content creation, feel good resharing, behind the scenes, and collaborations.

Graphic Design, Art Direction, Strategy, Social Media

Gift Gooder was the name of our 2022 Holiday campaign at Life is Good. This was a social campaign leading up to our first ever IG live event.

Graphic Design

Here are some examples of emails I did for Life is Good. These are briefed in by the e-commerce team with product selections and promotion call outs. The designer and copywriter then collaborate to create the design. (disclaimer: there is little to no wiggle room when it comes to adjusting the tee grid, we try). Once approved, emails are sliced and handed over to development for coding. These are considered quick-turn assignments, typically taking 2-3 days from brief to delivery.

Graphic Design